Showcase your brand to thousands.

Exhibit at IMPACT to access industry leaders, strengthen your brand awareness, and introduce new products and services.

Register or sign in to the Sponsor & Exhibitor Resource Center

About the audience

What is IMPACT?

IMPACT is an annual conference for independent registered investment advisor and independent recordkeeper clients of Charles Schwab & Co., Inc. It is considered the premier benchmark event for the RIA industry, with world-class keynote speakers, education sessions, networking opportunities, and industry exhibits.

Who attends?

  • 1,600 to 1,900 registered investment advisors
  • 75 to 100 independent retirement plan providers
  • 325 exhibiting companies
  • 300 Schwab employees
  • Journalists from leading financial services publications

Why do advisors attend?

Registered investment advisors attend this conference to network with peers and be inspired by industry leaders and experts. They learn new concepts and techniques to help manage and grow their businesses by attending their choice of more than 75 education sessions, listening to keynote speakers, and talking with exhibitors and peers in The Exchange. Session topics include practice management strategies, compliance and regulatory issues, investment strategies, financial-planning tools, and technology solutions. The Exchange serves as the conference hub, hosting exhibitors, receptions, and conference services.

What is the average business size?

Attending advisory firms vary in size from sole advisor practitioners to RIA firms of 25 to 35 employees. Assets under management range from less than $25 million to more than $5 billion per firm.

What size portfolios do registered investment advisors manage?

Attending RIAs report that they generally serve affluent clients with $500,000 to $5 million in investable assets.

IMPACT audience profile

Assets Under Management Role Age Firm Size
Gender First Time Actively Advising Retirement Plans Region

IMPACT 2016 attendees’ self-reported registration data as of Q3 2016.

Included Benefit Applies to Category Upgrade Requires Additional Fees
  Marquee
$130,000
Premier
$115,000
Diamond
$100,000
Gold
$60,000
Silver
$35,000
Bronze
$25,000
Exhibitor
$15,000
Kiosk*
$7,500
20' x 20' Exhibit Included Upgrade Upgrade Upgrade Upgrade Upgrade    
10' x 20' Exhibit   Included Upgrade Upgrade Upgrade Upgrade    
10' x 10' Exhibit     Included Included Included Included Included Kiosk Only
Full Conference Registrations 6 6 4 4 4 4 2 2
Education Session Speaker Included Included Included          
Category Exclusivity Included              
Save-the-Date Email Logo              
Email Campaign Logo Logo Logo          
Email Invitation Logo Logo Logo          
Website Landing Page Logo Logo Logo Logo        
Website Sponsor Tab Logo Logo Logo Logo Logo Logo    
Hyperlink Included Included Included Included Included Included Included Included
Event Guide Interior Color Ad Full-Page Full-Page Full-Page Half-Page        
Event Guide Ad Upgrade to Full-Page Upgrade        
Event Guide Recognition Logo Logo Logo Logo Logo Text Text Text
Company Description Website Sponsor Tab 100-Word 100-Word 100-Word          
Company Description Exhibitor Directory 100-Word 100-Word 100-Word 50-Word 35-Word 35-Word 35-Word 35 Word
Mobile App Ad Included              
On-Site Signage Logo Logo Logo Logo Logo Text    
General Session Walk-In Loop Logo Logo Logo          
Education Session Walk-In Loop Logo Logo Logo          
One-time-use Pre-event Mailing List 2x Included Included Included Included Included Included Included
One-time-use Pre-event Email List 2x Included Included Included        
One-time-use Post-event Mailing List Included Included Included Included Included Included Included Included
One-time-use Post-event Email List Included Included Included Included        
Sponsor Reception Attendees 4 2 2 2 2 2    
Categories and benefits are subject to change and/or availability. Upgrade = additional fees.
*Schwab OpenView MarketSquare® platform participants and Independent Recordkeepers only.

$130,000 Marquee SponsorshipSOLD

Sole sponsor in category

  • Opportunity to nominate a presenter for a 75-minute education session as either a solo speaker or a panelist (topic, speaker, session title, and session description to be agreed upon by Schwab)
  • 20' × 20' exhibit space
  • First category to select exhibit booth placement
  • Six full conference registrations
  • Opportunity to purchase up to six additional full conference or day pass registrations
  • Two-time use of pre-event and post-event opt-in RIA mailing list
  • Two-time use of pre-event and post-event opt-in RIA email addresses
  • Sole sponsor recognition in Save the Date email (estimated quantity: 37,000)
  • Priority logo placement in select conference print, electronic, and onsite materials
  • 100-word company description on the Sponsors page of the IMPACT website and in the Exhibitor Directory
  • Hyperlink to your company website from the IMPACT website
  • Full-page, color, interior advertisement in the event guide
  • Mobile App banner advertisement (restrictions apply)
  • Invitation for four representatives to attend the Sponsor Reception

$115,000 Premier Sponsorship

  • Opportunity to nominate a presenter for a 75-minute education session as either a solo speaker or a panelist (topic, speaker, session title, and session description to be agreed upon by Schwab)
  • 10' × 20' exhibit space
  • Opportunity to purchase additional 10' × 10' units for additional fees
  • Second category to select exhibit booth placement
  • Six full conference registrations
  • Opportunity to purchase up to six additional full conference or day pass registrations
  • Onetime use of pre-event and post-event opt-in RIA mailing list
  • Onetime use of pre-event and post-event opt-in RIA email addresses
  • Priority logo placement in select conference print, electronic, and onsite materials, excluding the Save the Date email
  • 100-word company description on the Sponsors page of the IMPACT website and in the Exhibitor Directory
  • Hyperlink to your company website from the IMPACT website
  • Full-page, color, interior advertisement in the event guide
  • Invitation for two representatives to attend the Sponsor Reception

$100,000 Diamond Sponsorship

  • Opportunity to nominate a presenter for a 75-minute education session as either a solo speaker or a panelist (topic, speaker, session title, and session description to be agreed upon by Schwab)
  • 10' × 10' exhibit space
  • Opportunity to purchase additional 10' × 10' units for additional fees
  • Third category to select exhibit booth placement
  • Four full conference registrations
  • Opportunity to purchase up to four additional full conference or day pass registrations
  • Onetime use of pre-event and post-event opt-in RIA mailing list
  • Onetime use of pre-event and post-event opt-in RIA email addresses
  • Priority logo placement in select conference print, electronic, and onsite materials, excluding the Save the Date email
  • 100-word company description on the Sponsors page of the IMPACT website and in the Exhibitor Directory
  • Hyperlink to your company website from the IMPACT website
  • Full-page, color, interior advertisement in the event guide
  • Invitation for two representatives to attend the Sponsor Reception

$60,000 Gold Sponsorship

  • 10' × 10' exhibit space
  • Opportunity to purchase additional 10' × 10' units for additional fees
  • Fourth category to select exhibit booth placement
  • Four full conference registrations
  • Opportunity to purchase up to four additional full conference or day pass registrations
  • Onetime use of pre-event and post-event opt-in RIA mailing list
  • Onetime use of pre-event and post-event opt-in RIA email addresses
  • Priority logo placement in select conference print, electronic, and onsite materials, excluding the Save the Date and conference email campaign
  • 50-word company description in the Exhibitor Directory
  • Hyperlink to your company website from the IMPACT website
  • Half-page, color, interior advertisement in the event guide
  • Invitation for two representatives to attend the Sponsor Reception

$35,000 Silver Sponsorship

  • 10' × 10' exhibit space
  • Opportunity to purchase additional 10' × 10' units for additional fees
  • Fifth category to select exhibit booth placement
  • Four full conference registrations
  • Opportunity to purchase up to four additional full conference or day pass registrations
  • Onetime use of pre-event and post-event opt-in RIA mailing list (excludes email addresses)
  • Logo and text placement in select conference print, electronic, and onsite materials, excluding the Save the Date and conference email campaign
  • 35-word company description in the Exhibitor Directory
  • Hyperlink to your company website from the IMPACT website
  • Invitation for two representatives to attend the Sponsor Reception

$25,000 Bronze Sponsorship

  • 10' × 10' exhibit space
  • Opportunity to purchase additional 10' × 10' units for additional fees
  • Sixth category to select exhibit booth placement
  • Four full conference registrations
  • Opportunity to purchase up to four additional full conference or day pass registrations
  • Onetime use of pre-event and post-event opt-in RIA mailing list (excludes email addresses)
  • Logo and/or text recognition in select conference print, electronic, and onsite materials, excluding the Save the Date and conference email campaign
  • 35-word company description in the Exhibitor Directory
  • Hyperlink to your company website from the IMPACT website
  • Invitation for two representatives to attend the Sponsor Reception

$15,000 Exhibitor Package

  • 10' × 10' exhibit space
  • Exhibit booth placement assigned by Schwab
  • Two full conference registrations
  • Opportunity to purchase up to four additional full conference or day pass registrations
  • Onetime use of pre-event and post-event opt-in RIA mailing list (excludes email addresses)
  • Logo placement in the Exhibitor Directory
  • 35-word company description in the Exhibitor Directory
  • Hyperlink to your company website from the Exhibitor Directory

$7,500 Exhibitor kiosk* package

  • Schwab-provided turnkey kiosk (3' × 3' × 12' estimated dimensions)
  • Exhibit kiosk placement assigned by Schwab
  • Two full conference registrations
  • Opportunity to purchase up to two additional full conference or day pass registrations
  • Onetime use of pre-event and post-event opt-in RIA mailing list (excludes email addresses)
  • Logo placement in the Exhibitor Directory
  • 35-word company description in the Exhibitor Directory
  • Hyperlink to your company website from the Exhibitor Directory


*This opportunity is exclusively for vendors participating in the Schwab OpenView MarketSquare® program, a product of Schwab Intelligent Technologies®.

Schwab OpenView Gateway® and Schwab OpenView MarketSquare are products of Schwab Intelligent Technologies (“SIT”). SIT and Charles Schwab & Co., Inc., are separate companies affiliated as subsidiaries of The Charles Schwab Corporation, but their products and services are independent of each other.

Additional sponsorship opportunities

If you are interested in additional sponsorship opportunities to increase your company’s presence at IMPACT, contact us directly.

Additional sponsorship opportunities include advertising in conference materials, branding conference merchandise, and sponsoring networking events, receptions, meals, and services. We also encourage you to bring forth new ideas for our consideration.

FAQ

How much does it cost to exhibit at IMPACT?

Pricing ranges depending on the sponsor or exhibitor package. See the Sponsor and exhibitor packages section.

How do I find out about additional sponsorship opportunities?

If you are interested in additional sponsorship opportunities to further your company’s presence at IMPACT, contact us directly.

How can I nominate a speaker for an education session at IMPACT?

Email us for more information about how to nominate a speaker.

What are the hours of The Exchange?

The Exchange is open at all times except during keynote sessions.

Can I attend education sessions?

A full conference or day pass registration allows exhibitors to attend education sessions, meals, and events. Advisors and independent recordkeepers are given priority seating in the education sessions.

When may I host private meetings or events?

All private events held during IMPACT must end 15 minutes prior to—or commence no earlier than 15 minutes after—the scheduled IMPACT activity. No function may be held on the premises of McCormick Place at any time without Schwab approval.

What are the costs for additional representatives beyond those included in my exhibitor package?

Full conference registration rates for sponsors and exhibitors are $1,275 from August 8 to November 13 and $1,375 from November 14 to November 17. Sponsors and exhibitors are not eligible for the advisor and retirement plan provider early-bird registration rate.

How many registrations may I secure?

Please refer to the Sponsor and exhibitor packages section to view the number of registrations your package allows. Schwab reserves the right to limit an exhibiting company’s number of attendees.

How do I register my company attendees?

Approved companies may begin registering attendees once registration goes live in July via the Sponsor & Exhibitor Resource Center. Attendees must be affiliated with an approved sponsoring or exhibiting company to attend.

Can I bring a guest to the Final Night Event?

Unfortunately, we cannot accommodate exhibitor guests for social events that are not arranged in advance or included in your company’s registration allotment.

When will my booth number be available?

Booth numbers are assigned in August and will be available for viewing via the Sponsor & Exhibitor Resource Center.

May I incorporate the IMPACT logo in my direct-mail marketing?

The use of Charles Schwab & Co., Inc., or any of its affiliates in marketing collateral is prohibited. Exhibitors who wish to reference IMPACT must have their direct-mail piece approved by IMPACT prior to production and mailing. Forward your direct-mail piece or email your request for a high-resolution IMPACT logo to IMPACTexhibitors@schwab.com. Please allow five to eight business days for approval.

How do I access the exhibitor kit?

Approved exhibitors may access the exhibitor kit via the Sponsor & Exhibitor Resource Center.

When will the registered pre-attendee list be available?

The registered pre-attendee list will be made available in October via the Sponsor & Exhibitor Resource Center.

When does my firm need to load in?

Booths must be “show ready” by 3:30 p.m. on Tuesday, November 14, 2017. If your booth is not set up by that time, the contracted show decorator will set it up and additional expenses will be incurred by your firm. Booths may not be set up on Wednesday, November 15, 2017.

How do I access my invoices?

You may view and download your invoices via the Sponsor & Exhibitor Resource Center.

The content on the IMPACT® website and in discussions at the IMPACT conference are meant for general informational purposes. The views expressed are not intended to provide specific financial, accounting, compliance, tax, regulatory, or legal advice.

Third-party firms, speakers, panelists, sponsors, and exhibitors are not affiliated with or employed by Schwab. Any mention of third-party firms or individuals is not and should not be construed as a recommendation, endorsement, or sponsorship by Schwab.

The IMPACT Awards® are not a referral to, endorsement or recommendation of, or testimonial for the advisor with respect to its investment advisory or other services.

Independent investment advisors are not owned by, affiliated with, or supervised by Schwab.

Charles Schwab & Co., Inc., receives remuneration from fund companies for recordkeeping, shareholder services, and other administrative services for shares purchased through its Mutual Fund OneSource® service. Schwab may also receive remuneration from transaction fee fund companies for certain administrative services.

Charles Schwab Advisor Services® serves independent investment advisors and includes the custody, trading, and support services of Schwab.

©2017 Charles Schwab & Co., Inc. (“Schwab”). All rights reserved. Member SIPC. PER 0517-Z2F2

Final Night Event at Petco Park
featuring Grammy Award—Winning Group

Los Lobos

Final Night Event at Petco Park
featuring Grammy Award—Winning Group

Los Lobos

For more than 30 years, East L.A.’s Los Lobos has been one of America’s favorite and most prolific bands, gracefully moving across genres and building a loyal fan base with unforgettable live performances.

The quintet boldly brought Chicano roots into the musical mainstream through an irresistible mix of Tex-Mex, blues, country, folk, and old-fashioned rock and roll. They provided the musical backdrop for the films La Bamba and Desperado, the first of which produced the band’s runaway #1 hit, “La Bamba.” Los Lobos is also well known for its studio collaborations with such musical icons as Elvis Costello, Paul Simon, Ry Cooder, and The Fabulous Thunderbirds. The band has amassed numerous industry accolades over its illustrious career, including three Grammy Awards.

Watch a Los Lobos music video here.

Don’t miss an unforgettable evening at Petco Park, featuring the music of two Grammy Award-winning SoCal originals: Jason Mraz and Los Lobos.

Wednesday, October 26
7:00 p.m.–10:00 p.m.

Map it

General

What is the purpose of the IMPACT Awards® program?

Independent investment advisors have fundamentally changed the financial services landscape by providing client-centric, independent advice to affluent investors. Established in 2006 by Charles Schwab & Co., Inc. (“Schwab”), the IMPACT Awards honor firms that have advanced the industry and have achieved success through exemplary business practices.

As a response to the integration of the independent investment advisor and independent retirement plan provider communities in 2014, an award was added to recognize the unique achievements this group has brought to the retirement plan industry. In addition to the recognition, the awards program provides independent investment advisors and independent retirement plan providers with an opportunity to learn what leading firms are doing by sharing the winners’ best practices and achievements.

What are the IMPACT Awards categories?

Learn more about each IMPACT Award.

How many awards are given?

One winner is selected for each of the four awards.

Do winners receive any prizes?

Winners of each award category are honored at the ceremony, with each firm receiving a trophy and a $15,000 donation to a charitable organization of the winner’s choice. The selection of each winning firm’s charity is subject to Schwab’s approval.

Eligibility

Who is eligible for the IMPACT Awards?

Learn more about the eligibility requirements.

Must my firm have a relationship with Schwab to be eligible for consideration for an IMPACT Award?

Yes. To be considered for an IMPACT Award, firms must use Charles Schwab, Charles Schwab Advisor Services, or Charles Schwab Bank to custody client assets.

Nominations

How do you participate in the IMPACT Awards program?

Nominations for 2017 are now closed. You can sign up to receive email notification when 2018 IMPACT Award nominations are being accepted.

Is there a limit to how many nominations I can make?

You may nominate your firm once in each category for which you qualify.

If I participated in previous years, can I participate again?

Yes. We encourage you to participate every year. Best-in-Business and leadership award winners, however, will not be allowed to participate in any category for five years; previous Pacesetter Award winners may not participate in the Pacesetter IMPACT Award category again and must wait five years to participate in either of the other three award categories. Winners of the Best-in-Retirement Business IMPACT Award must wait five years before they are eligible for another award in any category.

Is there a fee to participate?

There is no fee to participate in the IMPACT Awards program.

Can I nominate my firm in more than one category?

Yes. You can nominate your firm once in each of the categories for which you qualify. However, multiple nominations for the same firm for the Best-in-Business IMPACT Award, Best-in-Retirement Business IMPACT Award, Pacesetter IMPACT Award, and Trailblazer IMPACT Award are not permitted.

Am I able to provide supplemental materials in addition to the nomination form as part of my award nomination?

At the time of nomination, only a completed form is accepted. Later in the process, Schwab may ask for additional information.

What if I do not complete the data requested on the nomination form?

All fields must be completed for a nomination to be accepted.

May I submit my nomination via regular mail?

No. Only nominations received through the nomination form are accepted.

May my firm use a previously published case study to fulfill the essay portion of the Best-in-Business IMPACT Award, Best-in-Retirement Business IMPACT Award, Pacesetter IMPACT Award, or Trailblazer IMPACT Award nomination?

Yes. Nominations may include previously produced content that is owned by the firm; however, information that is copyrighted by another source cannot be used.

Timeline and Notification

What are the program deadlines?

Nominations for 2017 are now closed. You can sign up to receive email notification when 2018 IMPACT Award nominations are being accepted.

When are the winners of the IMPACT Awards announced?

The IMPACT Awards will be presented at IMPACT 2017, a leading industry conference taking place November 14–17 in Chicago, Illinois. Information about the winners will be posted online after they are announced at the conference.

How are winners notified?

Winners will be notified in September via phone. Winners will be announced at the IMPACT Awards ceremony at IMPACT 2017.

Are runners-up chosen?

Only one winner for each category will be announced. No runners-up are selected.

Judging

How are winners selected?

Entries are reviewed to ensure that they meet all eligibility requirements and Schwab criteria. The remaining finalists are then judged by a distinguished panel of leaders from across the business world and financial services industry who understand the challenges and opportunities facing today’s investors and those who serve them. These judges convene to review finalist nominations and select the winners in each category. Final selection is subject to acceptance of the IMPACT Awards terms and conditions and final approval by Schwab. In granting its final approval, Schwab is guided by the criteria for the IMPACT Awards program and also considers which candidates best exemplify the prestige and purpose of the awards and reflect Schwab’s reputation in the marketplace for integrity, service, and value. Schwab has absolute discretion in approving the winners, and Schwab’s decisions in all matters related to the awards and the IMPACT Awards program are final.

What criteria are used to determine the winners?

Nominations for the IMPACT Awards are evaluated based on each firm’s ability to demonstrate success in the following areas.

Best-in-Business IMPACT Award

  • Business planning
  • Technology strategy
  • Practice management and employee development
  • Client loyalty

Best-in-Retirement Business IMPACT Award

  • Business planning in the retirement industry
  • Technology strategy in the retirement industry
  • Practice management and employee development
  • Client loyalty

Pacesetter IMPACT Award
Demonstrated accelerated growth in tandem with the following:

  • Business planning
  • Technology strategy
  • Practice management and employee development
  • Client loyalty

Trailblazer IMPACT Award
Demonstrated change in helping the industry reach new heights, for example:

  • Focused understanding of the unique needs of a specific client segment and a developed, innovative approach to serving them (i.e., a new business model, marketing strategy, or strategic plan)
  • Made a difference in the community through programs to educate new audiences about financial planning
  • Helped shape the industry’s future through advocacy efforts in Washington, D.C., or involvement with industry associations
  • Made strides in attracting and cultivating the RIA industry’s next generation of talent
  • Awards or other distinctions

How does Schwab use the information provided through the nomination form?

Information you provide is used to review and judge your nomination for the IMPACT Awards program. Schwab and the judging panel maintain the confidentiality of your nomination. Schwab does not sell the information collected. See the IMPACT Awards terms and conditions for more information.

How is objectivity maintained in the selection process?

Schwab uses the eligibility criteria to review all nominations received. Once Schwab confirms the finalists, a judging panel of industry experts selects the winners for all four awards. All IMPACT Award winners are subject to Schwab’s final approval.

Questions?
We’re eager to help.

Nomination process

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